Communicating on CSR actions in video internal communication
Communication - 5 min

Communicating on CSR actions in video internal communication

Paul Gauducheau
Paul Gauducheau
Published on

Since a few years, some laws require companies to adopt environmental and social measures in their corporate policy. The goal is to implement actions in favor of the environment in order to have a positive impact on society while having a viable and sustainable economy. All internal and external members of the company will be directly involved in the implementation of this policy in order to build a good balance. In this way, each company will try, at its own level, to implement those measures that have an environmental and social perspective. The measures put in place are an excellent opportunity for companies to communicate the positive impact they are having on the economic, social and environmental levels. Motion design video and promotional film are essential tools for communicating the actions carried out on a regular basis.

What aspects of CSR should be highlighted in internal communication videos?

CSR is a vast subject that encompasses 3 aspects: economic, social and environmental. For several years within the European Union, many texts and standards have been applied to companies to integrate these 3 dimensions into their strategy and corporate culture. Communicating on video about the different actions carried out allows technical information to be communicated in an instructive way and to raise the awareness of employees.

Environmental aspects

Environmental aspects can have an effect on a small or large scale within a company. The key factor in this aspect is the reduction of energy and resource consumption. Indeed, many companies have become aware of their high-energy consumption as well as the discharge of certain polluting substances and wish to optimize these resources. With the ISO 26000 standard, companies must take into account in their strategy certain elements such as eco-design or an environmental management system. More and more companies are looking to implement a sorting and recycling system to reduce their carbon footprint. To go even further in this approach, some companies are deciding to review their entire value chain from supplier to consumer. Today, it is important for consumers to know where what they consume comes from. It is therefore in the interest of companies to be transparent about the traceability of products and, if possible, to promote short circuits and the circular economy. Here are 7 points that companies can analyse to participate in the protection of the environment:

  • The carbon footprint
  • The impact study
  • The Company Travel Plan 
  • Awareness of eco-gestures
  • The environmental management system
  • The product life cycle analysis
  • The eco-design approach for products

Motion design allows you to communicate in an instructive way on the actions carried out. Figures can be presented through infographics. Finally, the improvement of manufacturing processes, as well as the sensitization of employees to eco-gestures, can be illustrated through pictogram or character animations.

Social Aspects

Any company that takes into account the social dimension of CSR is committed to fighting discrimination, encourages solidarity initiatives and contributes to the well-being of all its employees, suppliers and subcontractors. The application of this dimension also involves management close to employees. The aim is to create and maintain a healthy atmosphere and relationships at work. This approach aims to create a global communication so that all parties can interact and feel comfortable at work. The company may also offer benefits in addition to the initial compensation (bonuses, other benefits, etc.). This can also include more flexible working hours or the implementation of distance working. This approach aims to build employee loyalty and maximize performance. The company also undertakes not to discriminate starting from the moment of the job interview.

It is possible to communicate on these social aspects through a film interview with your company's HR department. The interviewed employees will be able to communicate on the actions carried out in a concrete way.

Federate using CSR internal video communication

Some of the aspects mentioned above can thereby be explained and conveyed through the creation of an internal video to raise employee awareness.

CSR challenges today

Although the CSR approach is based on voluntary work, numerous texts, labels and standards have been put in place to integrate it directly into the company's strategy. If 20 years ago, only large groups were concerned, today most managers are moving towards CSR, in particular by wishing to obtain standards. CSR will also allow the company to make an environmental and societal assessment using indicators. These indicators may be requested by banks, investors or even the State in order to verify compliance with certain environmental regulations.

The role of the collaborators

It is important to note that all employees are responsible for and involved in this CSR approach. Even if it is managed by a dedicated team, each employee has an impact on the various CSR indicators. It is therefore essential to involve employees directly in the company's decision-making process, whatever it may be. This happens in 4 steps: raising awareness, educating, mobilizing, reporting.  It is important that the employee feels a real link with the company so that he becomes aware of the importance of what is at stake and that he/she wants to act for the company. The degree of involvement of the employee will be linked to the way in which he or she has been trained and informed about CSR: this may involve training or open discussions between employees. They will then be mobilized to become players in the CSR approach and thus bring real added value to the company. Generally speaking, it is necessary to put people at the heart of the CSR policy and combine it with ecological aspects. For example, would the teams be willing to carpool? What do they think of the sorting system set up within the company? It's all about creating a common goal.

Once again, communicating on integration and listening to employees is essential. The actions carried out can be highlighted through interviews with the employees involved. Illustration plans can be made if the impact is visual.

CSR internal communication video through corporate film

The film medium allows to communicate on actions whose impact is visual. This format is also an opportunity to highlight the employees involved through interviews.

The interview

The interview will be a very relevant way to communicate on the CSR policy since it directly involves the word of the manager and/or the different collaborators of the company. It will also allow the company to be put forward, which will have a strong and direct impact on the public. Conducting an interview will show a certain transparency to the public and will positively reinforce the image of the company and its managers. Several collaborators may be present in the interview. Do not hesitate to break the "corporate" image of the video by adopting a dynamic format, especially in the sequences and the animation of the questions!

Capture the measures put in place

The goal here will be to share the other side of the company's scene in a totally transparent way. To film the processes set up by the company to, for example, contribute to environmental protection. This will strengthen the image and the relationship of trust with consumers. Today, more and more consumers are becoming aware of social and environmental issues and are therefore asking companies to be as transparent as possible with them. This may include laboratories that commit not to test their products on animals or not to use products that are harmful to health. This can take the form of a guided tour of the premises, or a video on the manufacturing process of the products. Do not hesitate to highlight the difficulties encountered as well as the solutions envisaged and implemented collectively!

Internal video communication CSR through motion design

Motion design will be used to facilitate communication on complex or undigestible data. It will also allow to capture the attention of people viewing the video in a short format. The dynamism of this communication tool will keep the audience in suspense through a mini-series.

The mini-series

The mini-series can be used for internal and external communication. To recover the spirit of a series, you can choose to stage a character or your company's mascot who will be featured in each episode. The mini-series will be a fun way to communicate on the different CSR measures taken by the company. It could also be a way to highlight the CSR path that the company has acquired since its creation, such as the acquisition of labels or its eligibility to different standards
We can also imagine a mini-series with a mix of motion design and interviews of people involved in your company's CSR actions. This will allow you to make a regular assessment of the progress of the actions as well as the extent of the skills mobilized.

Implementation of the CSR policy for employees

Motion design is, just like film, a good way to introduce and present your company's CSR standards to employees. These videos can have an informative role to, for example, present the recycling gestures to be applied within the premises. They can also be used during training sessions to communicate the new standards and actions to adopt with respect to the production chain. They can also be used in the training process for new employees. In addition, these videos can be a means of explaining first aid and behavioural gestures to adopt in the event of fire, attack or danger within the company.

Build your internal CSR video communication with Minidoc

Minidoc helps you to structure your ideas

At Minidoc, a project manager accompanies you throughout the creation phase and in particular to help you structure your ideas. After presenting your project to the project manager, several calls or video calls can be planned to brainstorm around the content of your future video. The project manager will guide you in the choice of the elements to be integrated into your video.
Minidoc also offers you a more advanced support with the option "Script development": after sending a brief to the project manager, he will take care of writing the voice over and the script of your video with the help of the artistic director. If you wish to go even further in the preparation of your script, the video production agency Minidoc offers the option "Storyboarding". This will allow you to have a first preview of your video before the animation.

Control the duration of your project with Minidoc

In addition to helping you structure your ideas, the project manager will assist you in defining the duration of the video and the project as a whole. The duration of the video itself will depend on the amount of information you wish to include and the purpose of the video. If you wish to create a video to communicate an offer or service and thus arouse the curiosity of the public, it is advisable not to go beyond 1 minute 30. 

If you want to create a tutorial video, its duration will be longer depending on the amount of information and elements you want to include. Our tailor-made offers will allow you to select the desired duration for your video. To do this, it is important to have defined the script beforehand with our team.

Choose a pricing in line with your needs

Minidoc offers you the possibility to choose between several options for your project and thus adapt it to your budget. To do so, the project manager will analyse your brief and your project in order to precisely estimate the duration of the video and your needs. Moreover, our platform gives you the possibility to simulate the price of your video and thus give you an idea of the different options we offer. 

Our customized offers also allow you to mix the promotional film format and the presentation video! This also gives you an infinite possibility to combine several options.

Paul Gauducheau
Paul Gauducheau
Published on