To create your video, motion designers use a script that sets out the key information that should be presented in your video. This step is not only necessary to frame the animations, but it also ensures that the entire message to be conveyed will be correctly presented. But how can you imagine the sequence of information? How to stage ideas and sales arguments to promote your offers? Here are our tips and the steps to follow for a perfect scenario.
Motion design scenario preparation
Before writing your script, you should ask yourself the right questions so as to define the characteristics of your video. The duration, the tone of voice or the message to be delivered are all the information that will help frame the brief.
Duration of the video
The duration of your video will determine all your project elaboration: the amount of information to be produced must be in line with the agreed length. A video with too little information will appear dull and empty, but on the contrary, a video with too much information will be unattractive and will make your activity less comprehensible. The length of your video also depends on its reach: the objective is sometimes to be striking and quick (commercial or promotional video of an event for example), or on the opposite, precise and instructive (for an explanatory video in particular). Finally, you can define the number of minutes or seconds of your video depending on the medium on which your production will be broadcast. For example, it is not recommended to exceed 2 to 3 minutes for a video destined for social networks.
Note: If you have chosen a voice-over, the right balance is to reach 150 words per minute of video. If you structure your scenario using a PowerPoint, you can present 5 to 8 slides per minute of motion design.
The tone of voice of the video
Here again, the tone used depends on the target audience and the message to be communicated: for an explanatory video, choose a sober style and precise vocabulary, for a promotional video that is a little offbeat, you can opt for a more humorous tone. The tone of the video is defined by the graphic approach adopted, the rhythm, the sound effects, the animations but also by the voice-over.
It's up to you to set the message to be delivered in order to adopt an appropriate tone!
The details of the video
Now that you know the length of your video and the tone you're going to adopt, it's time to select the information you want to deliver! Like a summary, list chronologically the key points as well as the numbers to be included. You can use existing communication supports already present in your company to structure your ideas. For instance, brochures, presentations of your company or even your website are tools that you can use to group together the information that you want to put in the spotlight.
Be clear, precise and as detailed as possible by respecting the scope of your video as well as its duration and tone.
Writing of a motion design scenario
Now that you know the length, tone and information in your video, let's get to the heart of the matter! The structure you choose to present the information in your video will depend on the target audience.
Structuring of the video
Different scenarios are presented to you at this stage, depending on the range of your video:
- Explanatory video? Be simple and clear: explain your message in detail using the concepts you want to deliver. If you wish to highlight figures, do not hesitate to specify in the brief the animation corresponding to their appearances. For example, you can opt for animated graphics, or you can use the voice-over to put the elements described in the brief into concrete situations. These animations must be specified in the script in front of the text that will be presented by the actor. This will then allow the motion designer to adapt the animations with the sound.
- Promotional / commercial video? The reference frame for this video format is organized as follows: Intro - Problem - Solution - Call to action - Outro. First, present an illustrated problem related to your core business, then demonstrate that your solution will solve this problem. Finally, you can follow up with your commercial arguments (why you?), and possibly your references.
- Corporate video? If the goal is to communicate about your company and how it works, the simplest way is to cut your ideas into large parts. It can be your different activities, but also different product lines for example, or a detailed presentation of your team and your assets. Your audience must be able to assimilate the plot easily and quickly.
Writing my script
Now it's time to get down to writing! Write your voice-over or the texts that will complete the images to deliver all the information selected earlier, keeping in mind the perfect quota: 150 words per minute of video (for the voice-over).
The duration and tone of the video as well as its structure having been well defined beforehand, the rhythm and vocabulary will come easily!
The medium used to write your script can be presented in different ways. The first option is to use a table. The columns define the sequence numbers, duration, animation and voice-over text. The rows define the scenes one after the other. The second option is to use a tool you are used to or a communication medium where the information is already grouped together. This can be a PowerPoint, a PDF file such as a presentation leaflet or a printout.
Once you have written this text, you need to cut your video into different sequences: as soon as you change your mind, change the sequence!
Note: Be careful with the quantity of animations: for a 1-minute video, the ideal number of animation sequences is 5 to 8 sequences.
Once this work is done, the creative and visual part is done: it's up to you to write what you want to see on the screen for each of the sequences you write. For example, if we are talking about a man overworked with work, we can imagine him sitting at his desk with a large quantity of documents accumulating around him!
How accurate are the animations? No need to be extremely detailed in the description of the animations: it's a matter of being concise and precise enough to understand what you want to see in your video, motion designers will be able to use their imagination and creativity to dress and animate your video!
Never lose sight of the fact that a scenario is made up of two information supports: one visual, the other sound or text, which are superimposed in your video. You must therefore take into account the existence of this image - sound/text tandem throughout this writing stage, by including for example the possibility of referring to diagrams or drawings, and by avoiding the repetition of unnecessary information.
Once all these steps have been written and finalized, your script is almost ready!
Motion design scenario style
All you have to do now is choose the style in which you would like to enter your video. If you already have a graphic charter or a unique theme, you can choose to make your motion design animation video in the same style. If you lack inspiration, don't hesitate to watch existing videos. Sites such as Behance or Vimeo can be real sources of inspiration to structure your ideas and project yourself. You will be able to select animations, graphic elements of transitions or musical styles. What you like or dislike will give a lot of information to the creative team in charge of the project.
Your motion design scenario with Minidoc
The audiovisual production agency Minidoc accompanies you in the elaboration of your script. After ordering your video on the platform, you will answer to the information request form. This step will allow your dedicated project manager to come back to you with the script for validation.
An affordable accompaniment
Minidoc's pricing is 100% transparent. Whatever your project, the realization of your scenario is proposed at €200 excluding tax. In order to leave you the greatest possible freedom, this support is not essential. If you have the time and the desire to realize it alone, Minidoc will provide you with a document allowing you to structure your brief.
A team at your service
Each client of the Minidoc agency has a dedicated project manager who will be your single point of contact throughout the project. In pair with the artistic director, he will structure your ideas and develop the scenario of your animated video. Once validated by your team, the production will be launched, and you will receive the first version of your video within 5 working days.